Long story short,

we realised that your ਕੇਸ਼ deserves better than those messy, unappealing, and short-lived hair and beard styling products. 

In the Sikh community, we take pride in grooming our kase, but styling often meant using generic sprays or low-quality products that didn’t last. We knew it was time to tailor care and styling products that met the community's needs and beyond it too. (because who knows hair better than we do!)

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  • Made to Last & Nourish

    Our formulations give you results that can last all day, while keeping your hair and beard healthy.

  • Sulphate Free

    Sulphates strip your hair of natural oils, damage it, and leave it dry and frizzy. That’s why none of our products have them.

  • Paraben Free

    Unlike most grooming products, we’ve formulated products without parabens that risk causing irritation and inflammation. 

  • Cruelty Free

    We don’t test our products on animals, but we know humans love them.

  • 100% Vegan

    Our products don’t contain any animal-derived ingredients.

A note from our founder 

“In a Sikh home, grooming isn't just a routine, but also a part of who we are. I’ve seen my dad, grandad, and uncles wake up early to care for their ਕੇਸ਼, tie their turbans right, and shape their beards with a thatha. But the, one thing that was always missing was grooming products specifically designed for us.

That’s why I started Kase, to make grooming simple, effective, and tailored to our beard and hair. No more mixing and matching random products. Just high-quality stuff that gets the job done.”

 - Nihal Chadha, Founder, Kase Grooming

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