We’re creating beard grooming products that should have existed generations ago.
For centuries, Sikhs have been blending gels, sprays, and good old kitchen remedies in the hope of finding the perfect combination to keep their hair and beard looking sharp and staying put. But let’s be honest, the struggle is real.
You’ve been repurposing grooming products that were not even made for you, hoping you’d luck out and find something that sticks (literally).
You’d end up taking advice from your cousin’s friend’s son, who had ‘apparently’ cracked the code, only to spend hours tugging at your hair or beard, which would still leave that single strand out of place.
Kase grooming was born from the real needs of the Sikh community. We want to fill the gap in men’s grooming products that cater to long, coarse, grown-out hair and beards. That being said, we want our products to help anyone with hair that needs taming, styling, or just a little love.
Whether your hair’s curly, straight, wavy, or somewhere in between, we’ve got your back (and beard).
Our formulas are packed with top-grade, vegan, and cruelty-free ingredients that actually work. Free from harsh additives like sulfates, parabens, and alcohol, our products are designed to nourish, protect, and simplify, tackling real grooming challenges from beard dandruff to damaged hair. With Kase, we believe grooming should empower you, with results that feel as good as they look, every single day.
Who is our Founder?
For Nihal Singh Chadha, his identity as a Sikh is deeply rooted in maintaining his hair and beard perfectly. But in his years of experience with grooming, he had his fair share of struggles, battling with the brush to get his hair and beard to look well-set. Whatever he tried left his hair and beard feeling messy, damaged, and frizzy. He was tired of the daily fight. The time and effort didn’t give him the results he wanted.
Strolling through endless aisles and looking at countless shelves in stores, he began to question why we were settling for brands creating generic setting sprays that were damaging the beard or beard gels that just wouldn’t make it through the day.
With no product in the market capable of solving the problem, he decided to take matters into his own hands. After some self-experimentation (and using his family as his esteemed consumer test panel), he built grooming products that had everything the current ones were missing. They don’t harm your hair, are simple to use, and are effective.